In 2021 (to date), Google accounted for just over 70% of all global desktop search traffic, followed by Baidu at 13%, Bing at 12%, and Yahoo at 2%.
Google has already received 360 billion searches this year (and counting).
Of the billions of searches that happen on a given day, 15% of daily searches are new to Google.
On the first page alone, the first five organic results account for 67.60% of all the clicks.
Google’s search algorithm uses more than 200 factors to rank websites.
High-quality content and link building are the two most important signals used by Google to rank your website for search.
57% of marketing executives say on-page content development was the most effective SEO tactic.
The average content length of the top position Google article contains 2,416 words.
The average word count of a voice search result page is 2,312 words.
55% of households are predicted to own a smart speaker by 2022.
91% of all pages never get any organic traffic from Google, mostly due to the fact they don’t have backlinks.
55.24% of pages don’t have a single backlink.
The more backlinks a page has, the more search traffic it gets from Google.
Top results on Google’s first SERP have 3.8 times more backlinks than those below them.
The top four ranking factors are direct website visits, time on site, pages per session, and bounce rate.
In 2020, 55% of all worldwide online traffic came from mobile, 42% from desktop.
By 2025, nearly 73% of internet users will access the internet solely via mobile devices.
36% of SEO experts think the headline/title tag is the most important SEO element.
69.7% of search queries contain four words or more.
Long-tail keyword searches have a click-through rate 3% to 5% higher than generic searches.
70% of marketers see SEO as more effective than PPC.
More than 1.3 million businesses, website publishers, and nonprofits nationwide benefited from using Google’s advertising solutions.
61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.
“Where to buy” + “near me” mobile queries have grown by over 200% in the past two years.
Updating and republishing old blog posts with new content and images can increase organic traffic by as much as 106%.
Images are returned for 27.9% of search queries on Google.
Video is 50x more likely to get organic ranking than plain text results.
62% of Gen Z and Millennial consumers want visual search more than any other new technology.
40.7% of all voice search answers came from a featured snippet.
“Best” + “right now” mobile queries have grown by over 125% in the last two years.
Only 0.78% of Google searchers click on results from the 2nd page.