eBay SEO | SEO Services
The difference between eBay SEO & Google SEO
SEO stands for ‘Search Engine Optimisation’ and if you’ve ever had anything to do with blogging or online marketing, you’ll know that the importance of a good SEO strategy.
eBay has given a name to their own search engine. Well, not the search engine itself, but the algorithm that the search engine uses.
It’s named Cassini.
Yep, the same name as the NASA satellite that recently burned up in the atmosphere of Saturn.
How does SEO work on eBay?
eBay’s (and Cassini’s) relationship with SEO is similar to Google in many ways.
In both cases, a search will show up multiple versions of the same product. It will give you duplicate content.
Search for a product on eBay and the results will be multiple listings of the same product from various sellers.
Just like Google – more than one of the same result.
What Cassini (the eBay search engine) wants
First things first:
SEO is not just stuffing keywords everywhere you can.
SEO is the detailed practice of optimising every part of a web page to make sure that a search engine ranks it as high as possible.
Keywords play a very big role in this, but they are not everything.
Search engines are also smart enough to look at your listing and establish how useful your eBay listing is.
Cassini looks at your listings completely to see if they’re good enough to show. To do this, it asks:
- Is this listing what the buyer is actually looking for?
- Is there enough relevant information?
- Does it help, educate or entertain the user, or just sell?
When eBay displays your product in a high position, it does so because Cassini sees your listing as accurate and valuable.
To do this, Cassini looks at 4 product specific features about each of your listings:
- Product Titles
- Item Specifics
- eBay categories
- Catalogue listings
eBay’s Cassini search engine also looks at a wide range of seller-specific things. It will give high-ranking preferences to sellers who:
- Provide value to their buyers
- Shoppers can openly trust
- Make the buying experience easier and quicker for the buyer
- Have a track record of satisfied customers.
Now you’re going to take a deeper look at the finer points of eBay Search Engine Optimisation.
The 2 different kinds of eBay SEO
Optimising your listings and your eBay store for SEO consists of 2 different areas.
- Product specific SEO and
- Seller specific SEO.
If you plan to do SEO for eBay, you need to understand both.
Product specific SEO
Product specific SEO consists of more traditional SEO practices. It is based on the correct use of relevant keywords and is similar to SEO for Google and WordPress blogs.
Seller specific SEO
Seller specific SEO is the way that your shop operates and how much value you provide to a customer. Quick response times and a history of positive feedback, for example.
Frequently Asked Questions
SEO is the process of optimizing your site for increased visibility and later for more traffic. This is done by increasing the ranking of the web page of your business on the search engine results page. If you do not make any effort through SEO, your competitors will appear above you in searches related to your products. The goal of SEO is to bring more visitors to your site so that you can get maximum profits.
Building a website does not mean that you will automatically appear on the first page of Google results. There are a number of steps to take in the first page. The keywords you target, sites that link to your page (both quality and quantity), and whether Google sees your site as quality and authoritative, are all sophisticated in your site’s ranking in Google and other search engine results. When your site is optimized for SEO purposes, you have a much better chance of appearing in search results. SEO, or search engine optimization, includes both technical and content-targeted strategies designed to improve a site’s ranking in Google, increase traffic to the organic site and its revenue potential.
Results can vary depending on a number of factors such as how fast (or slow) the site takes to fully load, your site size and current domain authority, the amount and quality of content you create and how it reaches your target audience and the specific difficulty of the keywords you want to rank. In general light competitive keywords usually take about 1-3 months to rank, medium around 6 months, and tough keywords can take up to a year or more in most cases. Plus, a brand new site takes a little longer to display results than an existing site. These are all general and case-by-case examples. SEO takes time, but when done right, it will make an impact and ultimately increase your organic traffic and return on investment.
Link building is an SEO strategy that involves setting up other sites to link to a page on your website. Link building is important because the more quality links you have to your site, the more authority your site builds, and ultimately the higher the results and rankings of your site. Building links makes your site look more reliable to search engines. However, there is simply no need for quantities of links to your site, but rather quality. Google is smart, and if they see that your site is linked to a lot of “junk” sites, you can be penalized.
Pricing depends on the exact types of services needed, the existing competition in the market and your specific marketing goals. Our SEO strategies vary from business to business and are tailored to your unique goals. The custom plan we will develop and what you will be agreeing with are the factors that will determine the total cost.
Customized strategies we provide contain home remodeling or home improvement SEO services that take all shapes, and include initiatives — large and small. Let’s start with a free website audit, then we can develop a plan together that will produce results while meeting your budget requirements.
Meta descriptions are small text splits that describe the content of pages that appear in your search results. It was necessary for crawlers to learn about the content of your page, but things have changed lately. Now, they are more helpful for the user to know what your page is about, forcing it to click, so they are still an important factor in your website promotion strategy because metadata can directly affect click optimization and conversion rate.
There is no exact number of keywords you are supposed to use on each page. In fact, forcing too many keywords per page (keyword filling) can actually be penalized by search engines. Just make sure the content you share is relevant and user-friendly, and you will find plenty of opportunities to use your keywords in a way that does not seem forced or unnatural.
Internal links are links on your site. This means that a user will click on a link on one page of your site, and he will redirect them to a page on another page of your site. Inbound links are links that take the user to another site.
Again, there is no magic number of links that a web page should have. Plus, having too many links, just like having too many keywords, can appear as spam and can be penalized by search engines. Think of the user, and add links only when they have value for it.
Robots.txt is a page used by search engines to obtain important information about the pages the site wants to crawl. If you want to test the robots.txt page of a site, just type in its domain followed by /robots.txt.
You want your photos to appear in searches, right? Search engines cannot see images physically, so they rely on your alt text to tell them what the images are. Alt text is also useful if your site page is not loaded, allowing users to read what the image refers to regardless.
Unequivocally yes! Following the corona, the demand for organic website promotion has increased. In addition, we offer favorable prices to help businesses in difficulty during such a challenging period.
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There are dozens of factors affecting a website’s Google search ranking. We work with you to create a strategy that leads to higher visibility, more traffic to your site, and most importantly, an increase in patients! Together, we’ll focus on:
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