SEO Code of Ethics: Boost Your Visibility the Right Way
Keyphrase.co, staff and associates voluntarily adhere to the following SEO Code of Ethics:
SEO Code of Ethics
We will not intentionally do harm to any client by utilizing methods or technologies that are known to jeopardise a site by having it removed from the search engine indexes or rendered inoperative.
We will not make use of any practices which intentionally violate the rules of the search engines. When these rules are changed, we will swiftly implement any changes required in order to keep our client sites legal. If we are unsure of any rules, we will make certain of all the required facts before making any possibly damaging changes to the client site.
We will ensure that no site will use information that can be construed as offensive or intentionally misleading to consumers.
We will strictly adhere to any legality that will have bearing on the work we do on or relating to client sites including but not limited to copyright, trademark and spamming laws at local, national or international level.
We will not falsely represent the content of a client site except in cases where specific needs are required by the browser (such as but not limited to regional factors, language preferences, etc.). A request for a specific URL should always bring up the same webpage.
We will not be guilty of plagiarizing either by falsely claiming work from others as our own, or by copying-and-pasting information from other sites or in any way using others’ work verbatim without their explicit consent.
We will not misrepresent ourselves, our training and experience, our company’s performance history, resources, or client base in any way.
We will not set our client’s expectations unreasonably high by making guarantees that are outside of our reasonable sphere of influence, or by implying or stating explicitly that positive results can be achieved within an unrealistic time frame, or by making any other false claims or promises.
We will avoid situations where we are involved in a conflict of interests between clients where we may be in a position where promoting one client over another could result in personal gain. On the rare occasion that we do take on clients who are competing for the same keywords we will not falsely make blanket promises to them regarding the positions we aim to achieve for them on the search engine results pages, but will discuss each client site and venture on its own merit.
Keyphrase.co use only ethical SEO/ SEM methods. Our products use only ethical search engine optimization (SEO) methods.
Search Engine Ethics
Keyphrase.co works with only ethical procedures and the industries best practices. We keep your site safe meet all the search engines guidelines. We never use controversial methods of ranking sites.
We use only ethical SEO techniques that will not get your website banned or blacklisted. We do not create doorway pages or use any illegal search engine practices to achieve High ranking.
Keyphrase.co will never put your site in jeopardy. Our search engine optimization procedures are Search Engine Safe!
- No SEO practitioner will intentionally do harm to a client.
- No SEO practitioner will intentionally violate any specifically published and enforced rules of search engines or directories.
- No SEO practitioner will intentionally mislead, harm, or offend a consumer
- No SEO practitioner will intentionally violate any laws.
- No SEO practitioner will falsely represent the content of the client site.
- No SEO practitioner will falsely represent others work as their own
- No SEO practitioner will misrepresent their own abilities, education, and training, standards of performance, certifications, trade group affiliations, technical inventory, or experiences to others.
- No SEO practitioner will participate in a conflict of interest without prior notice to all parties involved
- No SEO practitioner will set unreasonable client expectations.
- All SEO practitioners will offer their clients both internal and external dispute resolution procedures.
- All SEO practitioners will protect the confidentiality and anonymity of their clients with regards to privileged information and items implying testimonial support for the SEO practitioner.
- All SEO practitioners will work to their best ability to increase or retain the rankings of client sites.
Do Not Use any of these methods
- Automatically generated doorway pages
- Misspelling of well-known web sites
- Unrelated and centralized link farms
- Other methods that try to trick search engines
- Cloaking and false redirects
- Keyword stuffing
- Hidden text or hidden links
- Pages loaded with irrelevant words
- Duplicated content on multiple pages
We Do Not Use
Some search engine optimization companies and software developers use unethical tricks and techniques to artificially boost the search engine rankings of a web site.
This dilutes the quality of search results and the accuracy of search results becomes questionable. For this reason, the search engines are continuously trying to trace out the spam techniques which webmasters might be using and penalize or ban them.
They continue to reconstruct their algorithms to prevent spammers from flooding the results page with irrelevant or low quality content. If you use a web site promotion tool that uses these unethical tricks and techniques, you’ll put your web business at severe risk,
You might get short term results with these techniques but it’s very likely that your site will be banned from search engines if you use one of these techniques. You’ll put your web business at severe risk if you use one of these methods.
We will treat all clients equally, and in order to give each client sufficient time and energy, we will refrain from taking on an unreasonable number of clients at any one time.
We will at all times do everything within our power and within the parameters of the law and the search engines’ rules to fulfill our mandate to improve and retain the client placement/rankings on the search engine results pages.
Frequently Asked Questions
SEO is the process of optimizing your site for increased visibility and later for more traffic. This is done by increasing the ranking of the web page of your business on the search engine results page. If you do not make any effort through SEO, your competitors will appear above you in searches related to your products. The goal of SEO is to bring more visitors to your site so that you can get maximum profits.
Building a website does not mean that you will automatically appear on the first page of Google results. There are a number of steps to take in the first page. The keywords you target, sites that link to your page (both quality and quantity), and whether Google sees your site as quality and authoritative, are all sophisticated in your site’s ranking in Google and other search engine results. When your site is optimized for SEO purposes, you have a much better chance of appearing in search results. SEO, or search engine optimization, includes both technical and content-targeted strategies designed to improve a site’s ranking in Google, increase traffic to the organic site and its revenue potential.
Results can vary depending on a number of factors such as how fast (or slow) the site takes to fully load, your site size and current domain authority, the amount and quality of content you create and how it reaches your target audience and the specific difficulty of the keywords you want to rank. In general light competitive keywords usually take about 1-3 months to rank, medium around 6 months, and tough keywords can take up to a year or more in most cases. Plus, a brand new site takes a little longer to display results than an existing site. These are all general and case-by-case examples. SEO takes time, but when done right, it will make an impact and ultimately increase your organic traffic and return on investment.
Link building is an SEO strategy that involves setting up other sites to link to a page on your website. Link building is important because the more quality links you have to your site, the more authority your site builds, and ultimately the higher the results and rankings of your site. Building links makes your site look more reliable to search engines. However, there is simply no need for quantities of links to your site, but rather quality. Google is smart, and if they see that your site is linked to a lot of “junk” sites, you can be penalized.
Pricing depends on the exact types of services needed, the existing competition in the market and your specific marketing goals. Our SEO strategies vary from business to business and are tailored to your unique goals. The custom plan we will develop and what you will be agreeing with are the factors that will determine the total cost.
Customized strategies we provide contain home remodeling or home improvement SEO services that take all shapes, and include initiatives — large and small. Let’s start with a free website audit, then we can develop a plan together that will produce results while meeting your budget requirements.
Meta descriptions are small text splits that describe the content of pages that appear in your search results. It was necessary for crawlers to learn about the content of your page, but things have changed lately. Now, they are more helpful for the user to know what your page is about, forcing it to click, so they are still an important factor in your website promotion strategy because metadata can directly affect click optimization and conversion rate.
There is no exact number of keywords you are supposed to use on each page. In fact, forcing too many keywords per page (keyword filling) can actually be penalized by search engines. Just make sure the content you share is relevant and user-friendly, and you will find plenty of opportunities to use your keywords in a way that does not seem forced or unnatural.
Internal links are links on your site. This means that a user will click on a link on one page of your site, and he will redirect them to a page on another page of your site. Inbound links are links that take the user to another site.
Again, there is no magic number of links that a web page should have. Plus, having too many links, just like having too many keywords, can appear as spam and can be penalized by search engines. Think of the user, and add links only when they have value for it.
Robots.txt is a page used by search engines to obtain important information about the pages the site wants to crawl. If you want to test the robots.txt page of a site, just type in its domain followed by /robots.txt.
You want your photos to appear in searches, right? Search engines cannot see images physically, so they rely on your alt text to tell them what the images are. Alt text is also useful if your site page is not loaded, allowing users to read what the image refers to regardless.
Unequivocally yes! Following the corona, the demand for organic website promotion has increased. In addition, we offer favorable prices to help businesses in difficulty during such a challenging period.
Big Team, Bigger Results
Work with an in-house SEO agency that provides true results with superior communication.
We provide precise reporting, proactive correspondence, and a data-driven approach to raise your results in the search engines.
Our team is made of passionate experts in the digital marketing field. To learn more about us, visit our Meet the Team page
Words From Our Happy Clients
The average rating for SEO specialists is 4.95, based on 8,153 reviews
Learning the SEO Basics
There are dozens of factors affecting a website’s Google search ranking. We work with you to create a strategy that leads to higher visibility, more traffic to your site, and most importantly, an increase in patients! Together, we’ll focus on:
- Targeting: Generate qualified leads.
- Local Search: Reach prospective clients in your area for the fastest increase in visibility.
- Standing Out: Outrank both national and local competition.
- Off-Site Optimization: Get noticed across social media and industry platforms to expand your reach.