SEO YouTube

YouTube SEO : Boost Your Search Ranking
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YouTube SEO

What is a YouTube SEO?
YouTube SEO is the practice of optimizing your channel’s page, playlists, metadata, description and videos. You can optimize your videos for YouTube’s search engine as well as other search engines.

Search Engine Optimization (SEO) is the ever-changing practice of designing web content to rank highly in search engine results pages (SERPs). Search is often the gatekeeper to your content, so optimizing your content for search is necessary to attract traffic and grow a following.

Unlike Google, which uses backlinks and other factors to evaluate rank, YouTube SEO involves optimizing your channel, playlists, metadata, descriptions, and videos. You can optimize your videos for search both within and outside of YouTube.

Quick YouTube Statistics

Total Number of Monthly Active YouTube Users:

2+ billion (source)

Last updated: 30/06/21

Total Number of Daily Active YouTube Users:

122 million (source)

Last updated: 30/06/21

Average Time Spent Daily on YouTube:

18 minutes (Source)

Last updated: 30/06/21

Total Daily Hours of Video Watched on YouTube:

1 billion hours (Source)

Last updated: 30/06/21

Total YouTube 2020 revenue:

$19.7 billion (Source)

Last updated: 30/06/21

YouTube TV Paying Subscribers:

3 million (source)

Last updated: 30/06/21

YouTube Premium Paying Subscribers:

30 million (Source)

Last updated: 30/06/21

Number of Videos Watched Per Day

1 billion + (source)

Last updated: 30/06/21

Total number of daily YouTube shorts views:

6.5 billion (Source)

Last updated: 30/06/21

Hours of Videos uploaded per minute:

500 (source)

Last updated: 30/06/21

YouTube Demographics

YouTube’s annual number of users

YearNumber of users
20120.8 billion
20131 billion
20141.1 billion
20151.2 billion
20161.4 billion
20171.5 billion
20181.8 billion
20192 billion
20202.3 billion

YouTube Usage Statistics

YouTube Financial Statistics

YouTube annual revenue

YearRevenue in USD
20100.8 billion
20111.3 billion
20121.7 billion
20133.1 billion
20144.2 billion
20155.5 billion
20166.7 billion
20178.1 billion
201811.1 billion
201915.1 billion
202019.7 billion
Q1 20216 billion

YouTube Premium paying subscribers

YearNumber of subscribers
20151.5 million
20163 million
20172.8 million
2018*10 million
201918 million
202030 million
*YouTube launched Premium in 2018 after YouTube Red flopped.

YouTube Ad Statistics

Fun Facts

YouTube Statistics (Editor’s choice) 

1. YouTube User Statistics

According to the latest official figures, YouTube has 2+ billion users (YouTube, 2021). The research firm Statista provides further insights that show that the platform boasts of about 2.3 billion active users.

Most popular social networks worldwide as of January 2021, ranked by number of active users (In millions) 

While the current figures place YouTube’s monthly active users at about 2.3 billion, the actual figures might even be higher. This is because the numbers are calculated per the number of people that actually log in to the website (or app).

However, there are other ways people watch videos, such as the ability to watch YouTube videos on WhatsApp, which takes YouTube’s reach even higher.

With such a huge audience, YouTube remains one of the best platforms for your digital marketing efforts.

2. YouTube Demographics: Geography

India has the highest number of active YouTube users. At least 225 million people in India regularly access YouTube ‒ that’s approximately 16% of the total population.

The United States comes second as the country with the most YouTube users, with about 197 million active YouTube users.

Brazil (83 million), Japan (60 million), and Russia (58 million) take up the next three positions at the countries with the highest number of YouTube users.

CountryNumber of YouTube users
India225 million
USA197 million
Brazil83 million
Japan60 million
Russia58 million

While India leads with the total number of YouTube users, the United States’ usage translates to a much higher proportion of the country.

81% of the entire U.S adult population uses YouTube (Pew Research, 2021).

Furthermore, the USA accounts for much of the traffic towards the platform, currently sitting at 15.5%.

Frequently Asked Questions

SEO is the process of optimizing your site for increased visibility and later for more traffic. This is done by increasing the ranking of the web page of your business on the search engine results page. If you do not make any effort through SEO, your competitors will appear above you in searches related to your products. The goal of SEO is to bring more visitors to your site so that you can get maximum profits.

Building a website does not mean that you will automatically appear on the first page of Google results. There are a number of steps to take in the first page. The keywords you target, sites that link to your page (both quality and quantity), and whether Google sees your site as quality and authoritative, are all sophisticated in your site’s ranking in Google and other search engine results. When your site is optimized for SEO purposes, you have a much better chance of appearing in search results. SEO, or search engine optimization, includes both technical and content-targeted strategies designed to improve a site’s ranking in Google, increase traffic to the organic site and its revenue potential.

Results can vary depending on a number of factors such as how fast (or slow) the site takes to fully load, your site size and current domain authority, the amount and quality of content you create and how it reaches your target audience and the specific difficulty of the keywords you want to rank. In general light competitive keywords usually take about 1-3 months to rank, medium around 6 months, and tough keywords can take up to a year or more in most cases. Plus, a brand new site takes a little longer to display results than an existing site. These are all general and case-by-case examples. SEO takes time, but when done right, it will make an impact and ultimately increase your organic traffic and return on investment.

Link building is an SEO strategy that involves setting up other sites to link to a page on your website. Link building is important because the more quality links you have to your site, the more authority your site builds, and ultimately the higher the results and rankings of your site. Building links makes your site look more reliable to search engines. However, there is simply no need for quantities of links to your site, but rather quality. Google is smart, and if they see that your site is linked to a lot of “junk” sites, you can be penalized.

Pricing depends on the exact types of services needed, the existing competition in the market and your specific marketing goals. Our SEO strategies vary from business to business and are tailored to your unique goals. The custom plan we will develop and what you will be agreeing with are the factors that will determine the total cost.
Customized strategies we provide contain home remodeling or home improvement SEO services that take all shapes, and include initiatives — large and small. Let’s start with a free website audit, then we can develop a plan together that will produce results while meeting your budget requirements.

Meta descriptions are small text splits that describe the content of pages that appear in your search results. It was necessary for crawlers to learn about the content of your page, but things have changed lately. Now, they are more helpful for the user to know what your page is about, forcing it to click, so they are still an important factor in your website promotion strategy because metadata can directly affect click optimization and conversion rate.

There is no exact number of keywords you are supposed to use on each page. In fact, forcing too many keywords per page (keyword filling) can actually be penalized by search engines. Just make sure the content you share is relevant and user-friendly, and you will find plenty of opportunities to use your keywords in a way that does not seem forced or unnatural.

Internal links are links on your site. This means that a user will click on a link on one page of your site, and he will redirect them to a page on another page of your site. Inbound links are links that take the user to another site.

Again, there is no magic number of links that a web page should have. Plus, having too many links, just like having too many keywords, can appear as spam and can be penalized by search engines. Think of the user, and add links only when they have value for it.

Robots.txt is a page used by search engines to obtain important information about the pages the site wants to crawl. If you want to test the robots.txt page of a site, just type in its domain followed by /robots.txt.

You want your photos to appear in searches, right? Search engines cannot see images physically, so they rely on your alt text to tell them what the images are. Alt text is also useful if your site page is not loaded, allowing users to read what the image refers to regardless.

Unequivocally yes! Following the corona, the demand for organic website promotion has increased. In addition, we offer favorable prices to help businesses in difficulty during such a challenging period.

Big Team, Bigger Results

Work with an in-house SEO agency that provides true results with superior communication.

We provide precise reporting, proactive correspondence, and a data-driven approach to raise your results in the search engines.

Our team is made of passionate experts in the digital marketing field. To learn more about us, visit our Meet the Team page

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Learning the SEO Basics

There are dozens of factors affecting a website’s Google search ranking. We work with you to create a strategy that leads to higher visibility, more traffic to your site, and most importantly, an increase in patients! Together, we’ll focus on:

  • Targeting: Generate qualified leads.
  • Local Search: Reach prospective clients in your area for the fastest increase in visibility.
  • Standing Out: Outrank both national and local competition.
  • Off-Site Optimization: Get noticed across social media and industry platforms to expand your reach.

What is on-page SEO and off page SEO?

On-page SEO focuses on optimizing parts of your website that are within your control, while off-page SEO focuses on increasing the authority of your domain through content creation and earning backlinks from other websites.

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